Self-publishing course


9:00 am–12:30 pm
University House, ANU
Cost: $100 for members; $200 for non-members (includes morning tea).

About the course

This half-day course covers everything you always wanted to ask about self-publishing, including the basics of marketing, funding, promotion and how to take advantage of social media to promote that precious manuscript.

Places are limited: Register now

About the presenter

Bobby Graham from BG Publishers will present the course. BG Publishers (BGP) is a Canberra digital consultancy that specialises in alternative digital document conversion and production. BGP makes digital content web accessible, both online and for iPad and smart phones.

Course outline

From manuscript to publish ready
You’ve written and edited your words. What now?

  • What’s in a book title and sub-title?
  • Preliminary pages: what to include?
  • Acknowledgments and appendixes: back cover blurb, author photo, images, spine, logo

Prepare for print and distribution
If your book is publish ready, then it’s time to prepare for print

  • Design, layout and typesetting
  • Asking for a print quote: format, binding, materials, print and quality
  • What you can expect from a printer: costs and services
  • Distribution and warehousing

Prepare and publish for digital
It’s all about multi-channel marketing

  • Crowdfunding: Unbound, Kickstarter
  • Non-traditional print: Blurb
  • Preparing the formats: ePUB and mobi
  • Selling at Amazon Kindle
  • Selling at iTunes
  • Promoting with BookBub
  • Digital library distributors

Promote your book
It’s all about me (not you)

  • Become your own publicist: make that media release work for you
  • What is your promotion and marketing strategy?
  • Local is lovely: launching your book and selling to book shops
  • Eventbrite
  • Personality plus
  • Your personal website: where does it fit in your social media strategy?
  • Facebook
  • Twitter
  • LinkedIn
  • Blogging
  • Newsletter


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