Marketing Shakespeare in the 21st century

 

Meeting: Wednesday 26 May 2010
National Library Theatrette, National Library of Australia, Parkes Place, Canberra
6.30 pm, networking and nibbles from 6.00 pm

Ricky Bryan, Marketing Manager at Canberra Theatre Centre, will talk to us about the challenge of marketing Shakespeare in the 21st century, and why words play such an important part in theatre marketing campaigns. He will focus on the 48-page brochure he writes and edits as part of his campaign.

And we will follow up the meeting with our usual monthly dinner.